Nowadays, sleep is devalued. Pillow is a brand, promoting the values of sleep and its benefits.
The set, wrapped in a pillow case, is composed of three products for a before-bed ritual and a sleep journal, along with information on getting to know your sleep rhythm and learning how to improve it.
Although this project required the design of packaging to express the identity, I strived to create the least waste possible in its making. The pillow case becomes a brand statement and a second life for the packaging.
The aim of this project was to communicate a cosy but elegant identity illustrating the values of sleep.